A Retail Automotive Human Capital Management Summit

As the automotive industry enters an uncertain period of declining volume, increasing regulations and disruptive business models, dealers must manage their human capital strategy as a core and critical function of their business. In partnership with Cox Automotive and NADA, on September 19, Hireology will bring together 100+ General Managers, Dealer Principals and HR leaders to discuss strategy and tactically build their 2018 human capital management plans.

A provided Human Capital Management Playbook will guide the day’s discussion. We’ll assess competencies, identify gaps and formally develop 2018 human capital management plans. Audience members will glean insights from both large- and small-group discussion, and all will be encouraged to actively participate and share their unique plans/experiences.

Attendees will leave with immediately actionable insights and a unique plan to drive profitability and transform their workplace into a source of sustainable competitive advantage.




Hear From Forward-Thinking Dealers and Industry Thought Leaders

Adam Robinson

Chief Executive Officer, Hireology

Adam is on a mission to help business owners make better hiring decisions using predictive data and innovative technology.

Isabelle Helms

VP of Research & Market Intelligence, Cox Automotive

Isabelle works to uncover, understand and deliver the voice of consumers, dealers and OEMs in the automotive industry.

Eric Savage

Owner, Freedom Automotive Group

Eric spearheads the “Life Improvement Business”℠ at Freedom Automotive Group, a concept permeating every aspect of operations.

    Candice Crane

    Vice President, Dealer Solutions, Hireology

    Candice is an expert in talent management and SME in recruiting and retention strategies for high-turnover environments.

    Jessica Kain-Barton

    Director of Client Relations and Sales, Kain Automotive

    Jessica brings a love for customer experience, process and engaging sales tactics to the automotive industry.

    Eve Knudtsen

    President, Knudtsen Chevrolet

    Eve is the President of Knudtsen Chevrolet in Post Falls, Idaho and a third generation dealership owner and operator.

      Steven Szakaly

      Chief Economist, NADA

      Steven is NADA's lead forecaster, data analyst and strategy principal on industry and public policy issues.

        Scott Brinkman

        Director of Product, Hireology

        Scott is focused on creating impactful user experiences for customers through his product and UX teams.

        Chris Holzshu

        Executive Vice President & Chief Human Resources Officer, Lithia Motors, Inc.

        Chris helps Lithia's stores develop stronger teams and stronger performance.

          Sherri Menard

          Vice President of Human Resources, Fox Motors

          Sherri is a strategic team member at Fox Motors, working to developing intricate retention and growth programs.

            Chris Hoffman

            Regional Managing Partner, San Diego, Fisher & Phillips

            Chris is an expert on matters ranging from class action litigation, to traditional labor matters and general employment advice.

            Max Lowenbaum

            Vice President of Sales, Hireology

            Max understands unique challenges faced in auto and advises dealerships on how to improve hiring and talent management.

            Michael Dunlap

            Director of Business Development, Schomp Automotive

            Michael is Director of Business Development at the Schomp Automotive Group in Denver, Colorado.





              All sessions will be non-promotional and purely educational in nature. The goal is to provide high-quality material with tactical take-aways through a mix of practical, leadership and inspirational content.

              7:00 - 8:00 AM

              Registration, Networking & Breakfast

              Welcome to Chicago and Elevate 2017!

              Visit the Hireology registration desk at the Hilton Rosemont/Chicago O'Hare to pick up your human capital management playbook. Then enjoy networking and breakfast with some of the best, brightest and most progressive leaders in retail automotive.

              8:00 - 8:15 AM
              Main Conference Room

              Welcome & Introduction

              Max Lowenbaum, Vice President of Sales, Hireology

              We’ll kick off the day with an overview of sessions aimed to inform your 2018 human capital management plan. You will receive an overview of workshop materials and guidance on how to maximize value from sessions and group discussion.

              8:15 - 9:00 AM
              Main Conference Room

              Keynote: Building Your Human Capital Playbook to Win Your Market

              Adam Robinson, Chief Executive Officer, Hireology

              Dealers seeking to build a resilient and high-performing business have a completely untapped competitive advantage right under their noses – their human capital. Fully loaded, dealership employees consume approximately 50% of your gross – a dealer’s single largest operating expense. Yet, most dealers don’t take advantage of the innovative processes and tools available to drive financial results through a better people strategy.

              In this keynote, Hireology CEO, Adam Robinson, will set the stage for a day long discussion of human capital best practices and performance benchmarks of today’s top-performing dealerships. He’ll further demonstrate step-by-step how the average dealer, through the implementation of these concepts, can generate over $300,000 in profit improvement per store.

              9:15 - 10:15 AM
              Main Conference Room

              New Research: 2017 Dealership Staffing Study

              Isabelle Helms, Vice President of Research and Market Intelligence, Cox Automotive

              Cox Automotive, in partnership with Hireology, uncovers new insight into the state of staffing at dealerships. Now is the time to gain a full understanding of challenges and take steps to improve your people strategy. Coupled with the right tools and technology, an effective people strategy will create operational efficiencies that help preserve profits and create a competitive advantage. Analyzing results from a new study of over 1,000 dealerships, their employees and the broader U.S. workforce, this session will help you gain an understanding of:

              • Current perceptions of working in automotive
              • How to drive greater engagement among job seekers – both in and out of retail automotive
              • Tactics to earn greater buyer satisfaction via your staffing strategy
              • The impact of industry changes on the future of automotive hiring
              • Immediate steps to take to stay ahead of the curve

              10:15 - 10:30 AM

              Networking Break

              10:30 - 11:30 AM
              Main Conference Room

              Expert Session: Aligning People Strategy & Operational Models

              Eric Savage, Owner, Freedom Auto Group
              Candice Crane, Vice President of Dealer Solutions, Hireology

              In this dealer-led session, Eric Savage, Owner of Freedom Automotive Group, will discuss how his organization transformed operational strategy to make the car buying process fun, easy and hassle-free. Capitalizing on an opportunity to drive greater connection with customers, Freedom’s culture of “life improvement” permeates every aspect of operations – from the way customers purchase cars and services vehicles to deep community involvement. After attending this session, you will have a clear understanding of:

              • Changing market dynamics and buyer preferences driving refreshed operational strategies
              • Steps to create a mission-based organization
              • The power of a strong culture and employment brand
              • Aligning your culture, operational and people strategies to fuel recruitment and retention

              11:45 AM - 1:00 PM

              Networking Lunch & Product Expo

              Engage with peers and industry experts at a networking lunch. During the break, attendees will also have an opportunity to demo new solutions making hiring and talent management easier and more effective. Learn about new products, features and integrations from Hireology, Netchex, Cox Automotive and other industry experts to help your dealership get ahead.

              1:00 - 2:15 PM
              Main Conference Room

              Panel Discussion: Sourcing Strategy and Driving ROI Across Channels

              Jessica Kain-Barton, Director of Client Relations and Sales, Kain Automotive

              Scott Brinkman, Director of Product, Hireology
              Michael Dunlap, Director of Business Development, Schomp Automotive Group
              Eve Knudtsen, President, Knudtsen Chevrolet
              Sherri Menard, Vice President of Human Resources, Fox Motors

              Your people are your greatest asset and in many cases, a leading competitive advantage. In this panel discussion, attendees will hear firsthand how other dealers are sourcing and hiring the best of the best. You’ll walk away with an understanding of:

              • Proven sourcing strategies and channels to drive quality candidates
              • Best practices for organic, social and referral programs
              • An overview of key benchmarks and how to track performance & acquisition costs

              2:15 - 3:15 PM
              Main Conference Room

              Fireside Chat: Growing Talent For the Future of Your Organization

              Chris Holzshu, Executive Vice President & Chief Human Resources Officer, Lithia Motors, Inc.
              Adam Robinson, Chief Executive Officer, Hireology

              Lithia Motors is one of the largest automotive retailers in the United States. Lithia’s management team seeks to hire experienced and innovative leaders in the auto retail industry to drive growth. They promote an entrepreneurial environment at the store level, powered by people who generate innovative customer solutions and drive dealership operations, personnel development, manufacturer relationships, store culture and financial performance. Lithia has achieved rapid growth through acquisition, internal development and cultural change. In this fireside chat with Chris Holzshu, Executive Vice President & Chief Human Resources Officer, attendees will walk away with an understanding of how to:

              • Define, measure and evaluate “high performance” in your culture
              • Ensure your organization is structured for success today and in the future
              • Drive people growth through external talent acquisition and internal development
              • Develop reward and recognition programs that support short- and long-term goals

              3:15 - 3:30 PM

              Networking Break

              3:30 - 4:30 PM
              Main Conference Room

              Expert Session: Compliance Mistakes that Destroy Dealership Valuation

              Christopher C. Hoffman, Regional Managing Partner, San Diego, Fisher & Phillips

              Many dealerships fail to understand the lift and value, or destructive effect compliance practices can have on a dealership. This session will outline critical compliance issues dealers need to be mindful of, along with suggested steps to minimize risk, to maximize the enterprise value of the dealership. After attending this session, you will walk away with an understanding of:

              • Key factors affecting dealership valuation
              • “Check the box” practices that can lead to significant exposure
              • Basic hiring practices and forms to provide significant defense
              • Optimal pay plan structures to reduce penalties
              • Employee classification, exemption and wage compliance

              4:30 - 5:00 PM
              Main Conference Room

              Labor Market Update: How Evolving Trends are Reshaping Hiring, Training and Talent Management

              Steven Szakaly, Chief Economist, NADA

              In 2018 and beyond, employers will see many changes take place in an ever-evolving workplace. Advancements in technology, millennials in the workforce, and changing workplace dynamics will have significant impact on the way dealerships attract and retain talent. In this session, Steven will explore:

              • The latest macroeconomic workforce trends and challenges for dealers
              • Forecasted changes in demographics, job growth and people entering/leaving the private sector
              • The resulting impact on hiring, training and retention for automotive dealers

              5:00 - 5:15 PM
              Main Conference Room


              Adam Robinson, Chief Executive Officer, Hireology

              Thank you for attending!

              In this capstone session, we'll summarize key takeaways and review next steps to successfully execute on newly created 2018 human capital management plans. You'll leave prepared to leverage human capital as a source of sustainable competitive advantage to win your market.

              5:15 - 7:00 PM

              Happy Hour, Reception & Networking


              Thank You to Our Event Sponsors and Partners

              Why Attend?

              Hear Directly From Our Speakers on Why You Should Attend

              I look forward to speaking at Elevate 2017 where I will share new insights on the current state of dealership staffing and the evolving US Job market. This session will provide dealers the steps to create a holistic staffing strategy that will help them attract and retain quality employees and compete for the hearts and minds of savvy buyers.
              Isabelle HelmsCox Automotive
              I am beyond excited to lead a panel at the inaugural Elevate 2017 event. Hireology has compiled an amazing group of speakers to present on so many important topics in our industry. As a trainer, I am always looking for truly educational opportunities for my dealers, and I know Adam and team will deliver an awesome learning experience.
              JESSICA KAIN-BARTONKain Automotive
              The speakers at Elevate 2017 will deliver you proven, actionable advice that will help you transform your team into your greatest source of competitive advantage. Attendees will be able to implement these innovative strategies immediately.
              ADAM ROBINSONHireology


                Hilton Rosemont/Chicago O'Hare
                5550 North River Road
                Rosemont, IL 60018

                8:00am - 5:00pm

                ----------------------------------------------- Questions? Please contact:

                Hannah Pigman, Hireology

              • hpigman@hireology.com
              • (312) 283-3625